When Instagram “exploded” with filtered photos, giving birth to the pioneers of the tourism’s “influencers,” a less known city in Morroco was ravaging the digital world with its beauty: Chefchaouen, the blue city.
What was astonishing in the photographs of Chefchaouen was the blue décor, pigmented by Moroccan elements, perhaps less important in context, but which shaped a city image from another planet. The world did not know where this locality emerged, with its name that sounds like a barking of a gentle dog. And Chefchaouen was taken by the beautiful (or, as the case may be, ugly) madmen of Instagram, eager to fill their digital walls with the bright blue of the Moroccan miracle.
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